Which of the following are measures used by marketing executives?
Which of the following are measures used by marketing executives? Market share Cost
per lead
Retention rate
Cost per click
All of the above
Ideally in effective marketing planning, goals should be _____ in terms of what is to be accomplished and when. (Points : 5) loose and vague
as general as possible
flexible or elastic
quantified and measurable
None of the above
Which marketing strategy involves retaining focus on a single product line but marketing it to new markets? (Points : 5) Full coverage
Market specialization
Product specialization
Selective specialization
Market-product concentration