Anne BrownFrom: Group ADate: November 27 2016Subject: Public RelaTon CampaignProblemDue to road construc±on
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ATTACHMENT PREVIEW Download attachmentTo: Anne BrownFrom: Group ADate: November 27 2016Subject: Public RelaTon CampaignProblemDue to road construc±on along the usual trucking route, local trafc will be detoured ontwo lane roads that run through rural ²arming communi±es in Indonesia. Our research team hasbeen working diligently to ³nd ways to communicate with the communi±es that will be a´ectedby the route change that will be occurring due to the ongoing construc±on.We understand andshare the concerns o² E227 GS in Indonesia about the impacts o² this route change ²or the localpopula±on between the plant in Tebing Tinggi and the warehouse in Tanjung Kuala.DiscussionResolutonThe change o² route needs proper communica±on to avoid possible backlash ²rom thesurrounding community. Since social media is widely used in Indonesia, it will be ideal to usevarious social plaµorms to communicate to locals and pass the right ²acts concerning theproject. Television adver±sement can come in handy to stress on the message and reach thosepeople who rarely use social media. The use o² radio will now get in place to in²orm people o²the dates when community par±cipa±on will be held.The ²act that the route change will not only a´ect local communi±es, it is paramount toin²orm all the road users to avoid unnecessary trafc snarl-up. Holding mee±ngs with the policedepartment and Indonesia Transport Agency will allow ²acts to be communicated and a rightstrategy developed to enable a smooth transi±on. ITA will dra¶ methods o² training road usersespecially to truck drivers on the temporary rules that will be implemented.Community engagement will serve well in this situa±on since the rights o² the ci±zensare important. This allows ²ace to ²ace communica±on in which local communi±es will be

View the Answerinvolved. Media houses such as television networks will carry out adverTsements that will stressthe importance of the project, the period in which it will last, the damages oFered and thefuture bene±ts. Public disclosure, therefore, aids in developing good public relaTons.It is through community engagement that the locals will get to air their views, receivefeedback on the advantages of the project and the compensaTon to be rewarded to individualswhose properTes will be destroyed in the process of carrying out the project. All the fourmethods will be used interchangeably so as to reach a wider area and allow local people to bepart and parcel of the deliberaTons.
