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<table><tbody><tr><td><strong>30. </strong>(TCO 2) To promote its theme parks to groups, Disney is using advertising, direct marketing, Internet promotion, and partnerships with other companies. In other words, Disney is using (Points : 5)</td> </tr></tbody></table>       implemented market codes (IMC).<br />       interactive media convergence (IMC).<br />       an infrastructure of market customization (IMC).<br />       integrated marketing communications (IMC).<br />       integrated media convergence (IMC).<br /></td> </tr></tbody></table>

 
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