126.What kinds of sociocultural concerns are raised in international marketing t

126.What kinds of sociocultural concerns are raised in international marketing that go beyond promotion and advertising? 127.You have been hired to pursue international marketing for a small manufacturing firm. The owner, who is reaching retirement age, does not like to take on risky business ventures. Her son, however, likes risk for he feels it’s a good way to earn a greater return. What entry strategy would the owner want to pursue, and what entry strategy would the son want to pursue? How might you resolve the differences? 128.Gerald is assessing global entry strategies for his gourmet sandwich business. He does not have significant capital for expansion and does not want to take a lot of risk. He is also willing to limit his control of international stores. What are his global entry options? Given his situation and priorities, which option is most logical? Why? 129.How and why has dominance in globalization changed in the last fifty years? 130.How could a marketer adapt a product to appeal to international markets? 131.There are many arguments and reasons for adapting communications strategies in international markets. What are some reasons for adopting a single, global communications strategy? 132.What changes have been the major driving forces in the growth of global markets?

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