(20) Suppose that you sell shamrock t-shirts for St. Patrick’s Day. The market for these t-shirts is
1. (20) Suppose that you sell shamrock t-shirts for St. Patrick’s Day. The market for these t-shirts is
perfectly competitive. Your short-run cost function is given by:
C(q)=5.4+(W +t+0.25)q+0.10q^3
where W is the wholesale price of each t-shirt and t is the shipping price of each t-shirt. Assume
that W = 0.50 and t = 0.25.
- (a) (5) What is your short-run marginal cost function (as a function of q)?
- (b) (5) How high must the retail price be for you to sell a positive quantity of t-shirts in the short-run (if no costs are sunk)?
- (c) (5) What is your short-run supply function?
- (d) (5) Show your answer to (b) and (c) graphically. Include all relevant cost curves in your graph.
2. (30) Suppose now that you now sell Duke t-shirts for March Madness. Demand for these t-shirts is given by:
q(p) = 20, 000 − 20p
You are lucky enough to be the only seller of Duke t-shirts in the entire country. Your costs are
given by:
C(q) = 2, 000 + 5q
- (a) (4) What is your revenue function? What is marginal revenue?
- (b) (6) What is your revenue maximizing q∗ and p∗?
- (c) (8) Show your answers to (a) and (b) graphically. Use two side-by-side graphs. The left graph should include demand and marginal revenue. The graph on the right should include total revenue.
- (d) (8) What is your profit function? What is your profit maximizing q∗ and p∗?
- (e) (4) Calculate profits under revenue-maximizing and profit-maximizing behavior.
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