A manager in your organization just received a special order at a price
A manager in your organization just received a special order at a price that
is below cost. The manager points to the document and says, “These are the kinds of orders that will get you in trouble. Every sale must bear its share of the full costs of running the business. If we sell below our full cost, we’ll be out of business in no time.” Is this true? How would you reply to this manager?