A market contains subgroups of people with varying interests, values, and behaviors. To maximize your

effectiveness in reaching these subgroups, many companies will divide the total population into market segmentation. The four fundamental factors that marketers use to identify market segmentation are 

demographics, psychographics, geography, and income.

behavior, geography, income and demographics.

geography, behavior, psychographics, and demographics.

demographics, behavior, sales tax, and education level.

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