“A mission statement provides direction for a company by answering a

simple question: What business are we really in?” (Hatten, 2012). Most strategic plans include the company’s mission statement. 

I have chosen Starbucks to analyze its mission statement. How does the company’s mission statement function as a strategic planning guide? How does the company’s mission statement incorporate the company’s philosophy of social responsibility and ethical standards? 

Starbucks Mission Statement: To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

Starbucks Values: With our partners, our coffee and our customers at our core, we live these values:

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