A typical marketing research project consists of five steps:-formulating
A typical marketing research project consists of five steps:-formulating a (broad) research topic and narrowing it down to specific research problems-choose research methods (exploratory, descriptive, causal)-data collection (developing instruments such as surveys, videos, etc., planning, and actual collection of data)-data analysis (statistical methods)-presenting your findings (written or oral report)Not all projects need to follow exactly the same order. Watch the video on youtube and post your comments in this discussion forum on steps for conducting marketing research, principal research methods, major data collection methods and various sampling procedures, and ways to present data as discussed in the video. Research and provide an external link (preferably a video link) that best summarize research project steps.https://www.youtube.com/watch?v=3LtdMH1RW4w
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