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Ali in Marketing

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Read the case “How Al is Streamlining Marketing and Sales, – https://ribr.org/2017/06/how-al-is-streamlining-marketing-and-sales and write a report for the CEO of a company of your choice giving them guidance and advice on the following issues/questions
What is Al (Artificial Intelligence)? What are chatbots (virtual assistants)? Give three recent examples of how Al has been used in Marketing and critically evaluate the effectiveness of each. Which types of companies and industries will be big winners in Al Marketing and why?

Sample Solution

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