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Analyzing the Financial Situation of an International Organization Presentation

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Read Chapters 9-11 of Daniels, J. D., Radebaugh, L. H., & Sullivan, D. P. (2018). International business: Environments and operations (16th ed.). Retrieved from https://www.vitalsource.com/

In your presentation,

Identify an international organization (e.g., IBM, PepsiCo, Nestlé, etc.).
Analyze the financial viability of the organization in the current (i.e., the last 2 to 3 years) international financial environment.
Discuss the effects of instability in the foreign currency markets on your selected organization’s elements such as the supply chain, manufacturing, and production.
Explain how the organization mitigates the inherent risks in international currency.

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Marketing Survey

In January of 2020, German fashion retailer Fishbone announced its plans to expand into the Kurdistan Region of Iraq by opening three stores, including one in the Family Mall in Sulaimani. You applied for the position of Director of Marketing and were hired. Discuss how the retailer could utilize surveys, observations, focus groups, and behavioral research approaches, in order to measure customer responses to the intended store layout. In your discussion, explain how different instruments such as questionnaires or technological devices could aid in the research process.

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