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(answered) – 1. compare JCPenney’s former traditional approach to pricing

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(answered) – 1. compare JCPenney’s former traditional approach to pricing

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The Question

1. compare JCPenney’s former traditional approach to pricing versus the “Fair and Square”pricing strategy. discuss the advantages and disadvantages of each.

2. discuss the role of product, place and promotion in connection to “Fair and Square” pricing

3. did the “Faire and Square” pricing fail for JCPenney? Explain your answer.

4.with Johnson out and Ullman in, what do you predict for JCPenney? What recommendations would you offer Ullman?

Running head: JC Penney?s former traditional approach to pricing versus the “Fair and Square

?pricing strategy

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JC Penney?s former traditional approach to pricing versus the “Fair…

 
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