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As marketers, we have less control over our brand messaging because of social media

As marketers, we have less control over our brand messaging because of social media, correct? Think about it. All

of our customers have unlimited online access to praise, or smear, our brand. That is a lot of power? How do marketers deal with this reality?

We listen. If we don’t, we are rendered useless to respond. Check out this article and give me your thoughts.

https://medium.com/on-management/125283bc4100
 
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