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Assignment 1: B2C vs. B2B Buying Behavior

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We market to consumers differently than we do when we market to businesses. There are some marketing basics that are the same but there are also many differences. The decision to buy is derived in different ways and requires a whole different approach from marketers. In this assignment you are to explain these similarities and differences.
Be sure to provide supporting evidence for your statements. Write your initial response in a minimum of 200300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.
By Saturday May 6 2017 submit your response to the appropriate Discussion Area. Use the same Discussion Area to comment on your classmates’ submissions until Wednesday May 10 2017.

 
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