For this assignment, I’d like you to either visit a grocery store

or drug store, or just look around your home, and find an example of a product whose packaging provides some sort of strategic advantage. Here’s an example, if you’re not sure what I mean: Arm and Hammer baking soda has redesigned its package so that it’s easier for consumers to use in the refrigerator. They now make a part of the outside cardboard box easy to tear away, and contain the product inside within a mesh bag. This package design helps the consumer with one of the important functions of baking soda, use in refrigerator to keep it smelling fresh.

When you prepare your assignment, I’d like you to

1) In no more than ONE double-spaced page, tell me the name of the product, and describe for me how the packaging provides an advantage.

of the packaging by hand.

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