Assignment: The External Marketing Environment in the Global Marketplace

Assignment 3

The External Marketing Environment in the Global Marketplace

Assignment Scenario:

The car sharing business has grown in popularity throughout the world in densely populated major city centers. As the new marketing associate for U Drive Transport, you are tasked with conducting a thorough environmental scan of the global marketplace to identify and analyze any opportunities or threats to the company, brand, and the product. To familiarize yourself with the car sharing industry, visit the websites of a few direct competitors of the company:

● Perform a search for “car sharing” on the Internet and look at two other competitors.

Directions for Executing this Assignment:

To complete this Assignment, respond to the following checklist:

❖ Watch the video on U Drive Transport by clicking on the video icon.

❖ Downl