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I need help completing assignment on Apple Vs Microsoft. Please follow attached guideline

to complete the assignment. ATTACHMENT PREVIEW Download attachmentAssignmentWeek 8Guidelines and Grading Rubric (200 points)Use your Apple Vs Microsoft organization selected during Week 2 for thisassignment.COMPANY NAME, WEBSITE, and INDUSTRYState the company name, website address, and industry.BACKGROUND and HISTORYBriefy describe the company in the case analysis. What is their primary business, who werethe oFcers or key players described in the case study? I± the case study company iscurrently in business, list the company’s current CEO, total sales, and pro²t or loss ±or thelast year where data is available. Identi±y key ev³ents or phases in the company’s history.Describe the per±ormance o± this company in the industry. Visit the company’s website andusehttp://²nance.yahoo.comand/or some other ²nancial search engine to ²nd this data. (15points)NOTE: Make sure to use APA citations throughout the paper. The textbook should becited i± it is the source o± in±ormation. I± you are not ±amiliar with APA citation, checkout the tutorialAPA Guidelines for Citing Sourcesat the end o± the courseSyllabus. There are videos to help you with the APA ±ormat and business research inthe Week 1 Llecture.ANALYSIS VIA PORTER’S FIVE FORCES MODELAnalyze the competitive environment by listing the threat o± new entrants, the bargainingpower o± buyers, the bargaining power o± suppliers, the threat o± substitute products andservices, and the intensity o± rivalry among competitors in the industry (Chapter 2).Summarize your key points in a ²gure. (25 points)STRATEGY USEDHow does this company create and sustain a competitive advantage? What strategy ±romthe readings was undertaken by this company? Were they success±ul? Can all companies usethis strategy? How is the strategy a´ected by the li±e cycle in the industry? Remember tore±erence Porter’s generic strategies identi²ed in Chapter 5 o± the textbook, THIS ISCRITICAL. (40 points)Speci±c STRATEGY(S)Choose six speci±c strategies from this list.Ensuring Coherence in Strategic Direction (pages 26–32)Value Chain Analysis (pages 81–93)Resource View of Firm (pages 93–104)Industry Life Cycle Strategies (pages 187–195)Turnaround Strategies (pages 193–195)1

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