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28. (TCO 4) A few years ago, American Idol premiered as the first nighttime talent show in several decades. The marketing for the show was intent on making television viewers aware of its existence and excited enough about the show that they would watch the first episode. Based on this description, in which stage of the […]
<table><tbody><tr><td> <table><tbody><tr><td><strong>30. </strong>(TCO 2) To promote its theme parks to groups, Disney is using advertising, direct marketing, Internet promotion, and partnerships with other companies. In other words, Disney is using (Points : 5)</td> </tr></tbody></table> implemented market codes (IMC).<br /> interactive media convergence (IMC).<br /> an infrastructure of market customization (IMC).<br /> integrated marketing communications (IMC).<br /> integrated media convergence (IMC).<br /></td> […]
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