Thus, Mars offers personalized M& M’s today as product “mass customization.” Mars accomplished this by implementing
For many years, Mars, Incorporated manufactured M& amp; M’s candies in assorted but fixed colors. M& M’s were known and branded worldwide as individual candies featuring single solid colors. Then, in response to technological advancements and evolving customer tastes and expectations, Mars adapted its technological core by producing M& M’s in an infinite variety of […]