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Buffalo Wild Wings in Germany

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 Preliminary Feasibility Analysis Buffalo Wild Wings – Can they make money in Germany? This is due on Thursday, October 3 Instructions: You are limited to 3 pages. Single space your paper. Do not import large photos and charts into your paper. Do not include tables of irrelevant information. Your paper should be highly structured (lists, bullet points, subtitles, etc.).  This is a research project focused analysis. If you just list some casual ideas without any research back-up you will not pass. Your factors need to be (1) well-thought-out, (2) make good business sense, and (3) clearly derived from careful research into the country. Note any sources in the body of the paper – no footnotes or bibliography. Do not include any warm-up or introductory material that simply states what the case is about or describes the company. If you are concerned with making a good grade, pay careful attention to these instructions and to the Feasibility Analysis Grading Sheet – that is where your grade comes from. Setting: You are a marketing consultant who specializes in global marketing. You have been hired by Buffalo Wild Wings to produce a Preliminary Feasibility Analysis relative to the idea of opening a restaurant in Germany. The CEO at Buffalo Wild Wings thinks there might be a market for their restaurant there. Your assignment, as a marketing consultant, is to provide a preliminary product feasibility analysis as to the likelihood of product success in Germany, or not. Use this outline for your analysis: (And do not include any introduction or general descriptive information up front) Top 3 market factors in support of product success: 1. 2. 3. Top 3 market factors that could contribute to product failure: 1. 2. 3. Your conclusions and recommendations for pursuing success, and avoiding failure.

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