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Business Ethics Case Study

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 Case Study, titled “Advertising Prescription Drugs”.

1. Is direct to consumer (DTC) advertising of drugs considered ethical? What facts could be supplied to help you make your decision?  2. What ethical issues should be considered when marketing prescription drugs? 3. What are the costs and benefits of marketing prescription drugs directly to physicians? 
Evaluate each assumption you make within your reasoning, and identify and evaluate the evidence. The case study should be thoroughly discussed in a minimum two-page paper based upon your readings. APA citations from 3 sources minimium.

Due on Monday, July 29, 2013 by noon Eastern Time. 

 
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