Can someone please help me write this paper?
Can someone please help me write this paper? I have analyzed the case and a managerial solution to the problem
answering these following questions: ATTACHMENT PREVIEW Download attachmentInteracTve Session: ±echnology ±he Challenge of Mobile ApplicaTon DevelopmentJust as everyone today has (or wants) a mobile phone, every business wants mobile apps. Companies ofall stripes realize that the target audiences for their applicaTons has shiFed from users of personalcomputers to users of mobile devices. Businesses are franTcally struggling to become more mobile, andthey want them developed in a very short Tme frame. ±hat’s not so easy.Developing successful mobile apps poses some unique challenges. ±he user experience on a mobiledevice is fundamentally di²erent from that on a PC. ±here are special features on mobile devices such aslocaTon-based services that give ³rms the potenTal to interact with customers in meaningful new ways.´irms need to be able to take advantage of those features while delivering an experience that isappropriate to a small screen. ±here are mulTple mobile plaµorms to work with, including iOS, Android,and Windows 8, and a ³rm may need a di²erent version of an applicaTon to run on each of these.System-builders need to understand how, why, and where customers use mobile devices and how thesemobile experiences change business interacTons and behavior. You can’t just port a Web site or desktopapplicaTon to a smartphone or tablet. It’s a di²erent systems development process.InterConTnental Hotels Group (IHG), which includes InterConTnental Hotels, Crowne Plaza Hotels &Resorts, and Holiday Inns clearly needs a mobile app to stay compeTTve. ±he Group must compete withother hotel chains and also online services with mobile apps such as Booking.com, Orbitz.com, andHotels.com, which handle reservaTons for hundreds of thousands of hotels (see the Chapter 10InteracTve Session on Orbitz). Mobile devices are quickly becoming the preferred method of bookingreservaTons online, and IHG doesn’t want to miss the opportunity.Guests can use IHG’s mobile app, IHG Mobile, to book rooms at any of IHG’s 4,800 hotels. In addiTon,the IHG Mobile app includes customer reviews, photos of the hotel and surrounding neighborhood,maps, direcTons to nearby locales, push noT³caTons, access to special corporate rates, and the ability tomanage points for the IHG Rewards program. ±he app is available for 8 di²erent mobile plaµorms.Maintaining this app requires constant teamwork between markeTng and mobile applicaTon developers.Bill Keen, director of IHG mobile soluTons, works with a team of eight product managers and 12informaTon technology specialists on IHG Mobile. ±he 12 mobile developers have experTse in mobileapplicaTon design and building APIs that access IHG’s transacTon systems and public informaTonservices such as weather and maps. An API is an applicaTon programming interface that speci³es how
View the Answersofware components should interact. Both groups are housed in the same building and have Face-to-Face meeTngs every morning to test new Features and discuss next steps.±he team works on app Features and enhancements in two-week sprints. ±he product managers selectthe next mobile app Feature to work on and the mobile applicaTon developers then inForm them whatcan be done in the next two-week sprint. ±he product managers make the ²nal decision about what todo in that Tme Frame. Both groups use an Agile development process and operate as a single unitsharing responsibiliTes and accountability.SupporTng the team are an inFormaTon architect and graphic designer. ±hey analyze what hotel guestsneed From the app, based on customer Feedback, and establish the interacTve pa³ern design, photos,and graphics. ±he design is then handed to the developers to code into sofware programs and deploy.Mobile apps should not be built For the sake oF going mobile but For genuinely helping the companybecome more successFul. ±he mobile app will need to be connected in a meaningFul way to the systemsthat power the business. Alex and Ani learned this when it developed a mobile app For employees in itsstores to use to help customers make selecTons and then complete the purchase transacTon.Alex and Ani, Founded in 2004, designs, produces, and sells high-quality, eco-Friendly jewelry in the U.S.using arTsanal techniques, and is dedicated to helping its customers ²nd inner peace and posiTveenergy. Having customers in Alex and Ani stores wait on long checkout lines ran counter to thecompany’s philosophy and brand image.Working with Mobiquity, a developer oF enterprise mobile soluTons, Alex and Ani created a mobilepoint-oF-sales and payment soluTon where Alex and Ani’s Bangle Bartenders can swipe credit cards, scanbar codes, and print, allowing a customer to sign and receive a copy oF the credit-card receipt at the TmeoF purchase while they are in the store aisles. ±hey do not have to wait in line For a cashier. ±he mobileapp helps store sales sta´ to be more a³enTve to customers while reducing Tme to pay For purchases.±his enhances the in-store customer experience, improves brand percepTon, and provides be³ercustomer service, thereby increasing sales revenues.±he starTng point For developing a mobile app is to idenTFy the mobile moments (occasions whensomeone would pull out a mobile device to get something done) where a mobile app would beespecially helpFul. Alex and Ani’s chieF technology oµcer Joe Lezon and head oF retail operaTons Susan
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