The Role of Media in Communication for Social Change

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Topic of the paper: The Role of Media in Communication for Social Change – a case study of XXXX (insert the name of the selected project of communication for social change).

The word limit for the research paper is 3000 words, with a 10% leniency.

Requirement

The task of this assignment is to apply the concepts and theories taught in this unit to analyse and critique the role of media in a project of communication for social change. The selected project must be real and information about the project must be published.

You are expected to demonstrate knowledge and understanding of the concepts and theories taught in this unit and capability of critical thinking to analyse and articulate these concepts and the relations between these concepts in real and practical contexts of the selected case. The paper needs to be written with academic standard. All source material must be referenced using Harvard referencing style.

Assessment criteria

The research paper will be assessed using the following criteria:

Demonstrated conceptual knowledge and insightful understanding of the concepts and theories of communication, development, development communication, media effects and functions;
Demonstrated high level critical thinking capability in identifying and discussing the complicate relations between media, communication and development.
Evidence of research with appropriately referenced source material.
Written and presented to academic standard.
The recommended structure of this assignment is:

Introduction: a summary of the objectives, major points of argument, and outline of the paper.
Literature Review: critical discussion on theories and concepts of communication, development, development communication, media functions and effects.
Case Study: discussion and critique on the role of media in the selected project using information and data from published reports.
Discussion and Conclusion: discussion and conclusion of the findings of your case study, using relevant theories and concepts.
References: a complete list of references, presented in Harvard referencing style.
This Assessment Task relates to the following Learning Outcomes:

Interpret mass media’s functions, responsibility and usage in communication for social change by drawing on interdisciplinary theories and concepts.
Conceptualise relationships between media, communication, development, and development communication in various social, political and economic contexts.
Critically analyse and evaluate cases of communication for social change in various social, political and economic contexts.
Sources that have to be used in the paper:

You need to put 5 resources to the paper, 2 of those 5 are:

Promoting Family Planning Through Mass Media in Nigeria: Campaigns Using Public Service Announcements and a National Logo, The Johns Hopkins School of Public Health Center for Communication Programs IEC Field Report Number 5, by Karungari Kiragu, Susan Krenn, Bola Kusemiju, Joseph K. T. Ajiboye, Ibiba Chidi, and Otum Kalu, July 1996.
http://pdf.usaid.gov/pdf_docs/Pnacg655.pdf

Family Planning Attitudes and Use in Nigeria: A Factor Analysis by Clifford Obby Odimegwu (International Family Planning Perspectives) https://www.guttmacher.org/sites/default/files/pdfs/pubs/journals/2508699.pdf
The Theories as references:

You also have to refer to these theories into the paper:

The 12 areas of influence for the mass media in the task of national development:
Schramm (1964) lists twelve areas of influence for the mass media in the task of national development:

widening horizons
focusing attention on relevant issues
raising aspiration
creating a climate for development
helping change strongly held attitudes or values not conductive to development
feeding interpersonal channels of communication
conferring status
broadening the policy dialogue
enforcing social norms
helping form tastes
affecting attitudes lightly held and canalizing stronger attitudes
helping substantially in all types of education and training
Introduction to development communication by Thomas L. McPhail, that includes:
History
Theorectical Issues: Modernization
The Critics
Liberation Theology
so the job is relating those 5 resources to the theories above.

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Stem Cell : Analyze the clinical, biological, and psychological factors that are important in successful recovery of brain functions after brain damage.

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Analyze the clinical, biological, and psychological factors that are important in successful recovery of brain functions after brain damage. How can the brain repair itself or restore lost function after traumatic brain injury (TBI) or other causes of brain damage? Be sure to focus on the concept and mechanisms in neuroplasticity. The text lists ways that the brain can repair itself, but reminds us later in the chapter that in adults in most areas of the brain neurons cannot replicate (undergo mitosis in the process of neurogenesis) to replace lost/dead neurons. There are some areas of the brain, such as the hippocampus (which is responsible for formation of new memories), which are capable of neurogenesis, but in adults other areas of the brain must utilize neuroplasticity to restore lost function. In addition, Discuss what clinical, biological, and psychological factors are important in successful brain function recovery outcomes. What are some clinical interventions (e.g., medication, surgery, stem cell therapy, physical therapy, occupational therapy, rehabilitation techniques, and psychotherapy) that help facilitate the restoration of lost brain function? Include information on brain structures, pathways, neurotransmitters/receptors, and psychological factors when discussing the topic areas above. Additional emphasis should be placed on relating the underlying pathology of brain trauma and damage to the actual biological mechanisms of how various treatments support repair or restoration of function. Also in your discussion, imagine you are in a career position that utilizes a degree in psychology. These may include, but are not limited to, careers such as a social worker, teacher or teacher’s aide, child care worker, psychiatric technician or other behavioral health staff, peer support specialist, social service specialist, probation or parole officer, case manager, human resources professional, rehabilitation of vocational counselor, or behavioral counselor. How would your knowledge of the neurobiology of traumatic brain injury help you in your professional life? How would this knowledge help you better assist your clients, students, or patients? For instance, think of how this knowledge would help support reinforce the need for compliance with recommended treatments, or how to implement recommendations for modifications of the patient’s work or lifestyle to accommodate complications of brain injury.

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Examines the significance of an organization’s culture and values.

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 1) Outline the purpose of an organization’s mission, vision, and values. 2) Explain why an organization’s mission, vision, and values are significant to nurse engagement and patient outcomes. 3) Explain what factors lead to conflict in a professional practice. Describe how organizational values and culture can influence the way conflict is addressed. 4) Discuss effective strategies for resolving workplace conflict and encouraging interprofessional collaboration. 5) Discuss how organizational needs and the culture of health care influence organizational outcomes. Describe how these relate to health promotion and disease prevention from a community health perspective.

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E-Government/e-Project

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Description The e-Project This e-Project will consist of a compilation of resources that are found on the web and a structured written analysis of these resources. It will be in the form of a “Word” document. You are expected to compile web resources for use in your e-Project. The theme of the e-Project is , “The Centers for Disease Control (www.cdc.com): how one government agency interfaces with citizens to keep America informed and safe; an evaluation”. it should include the following sections : Introduction: Briefly tell the reader what your paper is about. the enabling legislation for your Agency from the Code of Federal Regulations and a description of the origin of the Agency 5 entries for your Agency in the Federal Register 5 current events involving your Agency 5 examples of the Agency’s own Publications Your Epilogue This is your analysis of the current events involving your agency, its recent activities as presented in the Federal Register, and the agencies own publications; and your assessment of how the agency is using the Web and the Internet. When analyzing these items, consider the questions posed in the thinking exercises: –The examples of current events you have visited are a small part of what is going on all around us. Think about how your agency is dealing with this. Is it “reactive”, “proactive”, confused, inaccurate, helpful, exhausted, impossible, effective? Is it all too much, are we just too complex a society for government to have any effect at all? –Think about the choice of links to its own publications that the Agency offers. Could there be more; are they restrictive; what is not there (and why isn’t it)?

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