Assignment 2: RA 2—Health Communication Campaign
You will now apply what you have learned in this course by developing a plan for a health communications campaign. For this original plan, you will integrate work from previous assignments.
For this assignment, assume you are making a professional presentation to gain community support for your health communications campaign. Complete the following:
Compile all your module assignments for reference.
Design your health promotion campaign for your chosen public health issue.
Be sure to include the following as part of the campaign:
A separate executive summary in MS Word format. Download and review the executive summary template that you will use for this assignment.
A PowerPoint presentation that includes the following:
A title page
At least one slide each for the following major sections:
Preliminary analysis: Overall program goal
Outcome objectives: Behavioral, social, or organizational
Situation analysis and audience profile
Communication objectives
Communication strategies
Tactical plan: Messages, channels, materials, and activities
Evaluation plan
Notes for each slide section to provide detailed content and narrative
An attached list of examples and scholarly references
Write a 1–2-page executive summary in Word format. Use the following file naming convention: LastnameFirstInitial_M5_A2.doc.
Develop a 10–15-slide presentation in PowerPoint format. View less »
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