EP 59: How to Write a Cover Letter

7 tips for writing a cover letter that will get you an interview.

Summer is the perfect time for students to gain professional experience. Whether you’re applying to an internship or a job, chances are you’ll need a strong cover letter to stand out. In Episode 59, join Cath Anne as she lists the essentials of how to write a cover letter.

Looking for study tips, help with essay writing, or advice on how to be a better student? Welcome to The Academic Help Show, a weekly show where we teach, assist, and offer valuable insights for student life. From study hacks to writing tips, discussions about student mental health to step-by-step guides on academic writing and how to write a resume, we’ve got you covered. Want your questions answered? Write them below or join the conversation on social media using the hashtag #askHHG

TRANSCRIPT:

Cath Anne: Hey guys! It’s summer internship time and summer job time and maybe now that exams are all wrapped up you’re asking yourself: “How do I go about applying for summer jobs or summer internships?”

Cath Anne: Well, one of the first steps you can take is writing an effective cover letter. Let’s jump in.

Cath Anne: Hi there and welcome back to our channel. My name is Cath Anne and this is the Academic Help Show hosted by Academic Help Global. Here on the show we provide you with valuable content for your academic and student life.

Cath Anne: Today on the show we are going to talk about How to Write a Cover Letter.

Cath Anne: Okay, tip number one that you want to remember when you are writing your cover letter is to put as much energy and focus into your cover letter as you do into your resume or CV. Oftentimes we think that the resume is the most important piece of documentation that we are going to send to potential employers, however the cover letter is just as important so make sure you are focusing on that. Think about it as your elevator pitch to a company to tell them why you are an amazing fit for their company.

Cath Anne: Tip number two always include your cover letter as an attachment not in the body of your email. If you are planning to email your cover letter make sure that you keep the message in the body of your email short, sweet, and to the point. No employer wants to open up their email and read a looooong letter that you’ve written. Instead, refer to your cover letter and your resume as attachments in your email.

Cath Anne: Tip number three create a PDF with your cover letter. Once you are finished writing your cover letter, convert it into a PDF. This will assure that no matter who you send your cover letter to, they will be able to access it no matter if they are on a Mac or a PC. Whatever kind of word processing system they are operating they will most certainly be able to open a PDF.

Cath Anne: Tip number four keep your cover letter short, concise, and to the point. Make sure you don’t go over one page of writing when you are writing a cover letter. Keep it to three or four paragraphs and nothing more.

Cath Anne: Tip number five, tailor your cover letter to the specific company you are applying to. If I’m an employer and I open your cover letter and see that it sounds generic, I am going to know that you are applying to multiple companies and that doesn’t make me feel special as an employer.

Customize your cover letter to this specific company you’re applying to and that will get you an interview.

Cath Anne: Another tip to bear in mind when you are writing your cover letter is to try to find out the name of the hiring manager. Nowadays we have sites like LinkedIn Facebook Instagram, websites, Google we have access to all of this information and it is likely that if the company you are applying to is a well-known, reputable company there is some information online about their employees. Do a quick search and see if you can find out the name of the hiring manager this will make you look professional and it’ll look like you’ve taken the time to get to know a little bit about the company.

Cath Anne: And tip number seven today is remember your cover letter is the time to drop names of big companies that you’ve worked for. You’re also going to want to mention some of the cool experiences you’ve had or really interesting things that you’ve done. You’re going to want to take this information and apply it to the job description. How has your previous experience impacted who you are? Why does it make you a great fit for this company?

Cath Anne: Okay guys so that’s it for me this week I hope these tips were of benefit and you can apply them to writing your own cover letters. If you have any questions or comments please jump into the comment section below and if you want to connect with us on any of our social media platforms. All of our information is linked and listed in the description box below.

Cath Anne: If you found this video helpful please give it a thumbs up and make sure to subscribe to our channel so you don’t miss out on any other academic content.

Good luck applying for those summer internships and summer jobs!

Talk soon and take care.

The post EP 59: How to Write a Cover Letter appeared first on Academic Help.

 
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Want to carve out a career for yourself in the marketing field? Then this blog is for you!

The number students opting for marketing as their career option is increasing every year, and along with it is increasing the number of students choosing to go for marketing assignment help from the internet.

What is the primary reason for this increase?

The primary reason for this rapid rise is the same as with other subjects – the salary package that they are going to get after they graduate from their colleges.

So, let us run a quick overview of the marketing salaries before getting into further details –

It is nothing new but it is still worth mentioning that marketing salaries just like salaries in any other profession vary from time to time.

Different specialties within the marketing discipline have a different salary structure and the difference between any two can be vast, to say the least.

But why go for specialization?

Because of the aforementioned reason!!

However, here is an example to help you understand the difference better:
There have been instances where a graduate specializing in a particular field in marketing can earn double the amount than that of his or her peer in the college who specialized in another discipline within the marketing domain.

Moreover, specializing in a field helps in boosting your marketing degree salary manifold and that also when you are at the mid-level of your marketing career.

Just like a general brand manager is bound to get at least $5000 to $6000 less than the person who is a package design manager, even though package designing is a part of a brand manager’s job description.

But having said that, the in-hand salary of a senior marketing professional is only the tip of the iceberg.

Company perks, bonuses, benefits, and stock options increase their basic salary by at least 10% to 12%, at the very least.

Given below is a list of the annual median salary packages of marketing professionals of different disciplines:

Marketing Career & Median Annual Salary

Marketing Specialist – $62,540

Marketing Research Analyst – $62,560

Advertising Manager – $100,810

Public Relations Manager – $120,420

Marketing Manager – $131,180

So, you can very well understand why students around the globe are going for online assistance like marketing assignment for college students.

They are doing it so that they can pass their tests with flying colors and join a marketing firm and get an enviable salary package from their respective firms.

And what about the earning potential of a marketing professional?

The calculation is extremely simple, and it is the same, just like for all other careers. The more the number of degrees you possess, the higher will your salary be!!

A normal graduate with a bachelor’s degree can earn up to a maximum of $2,000 to $6,000 or even more on an annual basis in earning potential.
However, a person with an MBA degree can expect to add another $8,000 to $12,000 to the amounts mentioned above.

But it also needs to be said that a person with an MBA degree usually starts out as a higher-level management employee with much more responsibilities and duties, a prime reason for which they get paid higher salaries.

According to the U.S. Bureau of Labor Statistics (BLS), the upper 10% of marketing managers earn more than $208,000, just like the managers in advertising and promotions.

They also reported that market research analysts in the top 10% made more than $121,720.

The demand for consummate marketing professionals:

As far as the U.S. Bureau of Labor Statistics (BLS) goes, the demand for marketing experts is going to increase in 2019 and also in the coming years, just as it is going to be the case with all other professions.

However, this growth in the number of jobs will vary as per the area in which you want to specialize in, and the place where you are working.

Just for example:

Newspaper publishing which is considered to be one of the largest employers of advertising managers is showing signs of decline. While, at the same time, electronic media outlets are going to see unprecedented growth in terms of employment.

Job growth for the marketing field:

Let us now take a quick glimpse at how marketing jobs compare from the perspective of job growth:

Job outlook comparison for the next decade:

• Advertising Management – 9%, a little faster than the average.
• Sales Management – 7%, at the same rate as the average.
• Marketing Management – 10%, faster than the average.
• Public Relations Management – 8%, as fast as the average.
• Market Research Analyst – 23%, which is much faster than the average.

What is the competition that one can expect in a marketing job?

Well, there is competition that one has to face up to no matter what profession you go into. However, the competition in the marketing field is a little bit more intense as the number of students opting for a career in this field is increasing a drastic rate every year.

Also, there was a time when one could get a job in this field only by acquiring a bachelor’s degree. But with the changing times, employers are now preferring candidates with a master’s degree or even with an MBA degree.

In some marketing fields holding a master’s degree is slowly becoming mandatory, like for the post of a marketing research analyst.

Whereas, advertising managers have to be technically sound about the digital world in order to be selected for the post. Given below is a list of some of the companies that hire marketing experts and professionals:

Sales Managers

• Car dealers
• Computer Systems Design
• Enterprises and companies
• Wholesale Electronic Markets

Marketing Management

• Companies and enterprises
• Advertising and Public Relations
• Computer Systems Design
• Insurance and finance companies
• Management, Scientific, and Consulting Services

Promotions Management

• Advertising
• Public Relations
• Companies and enterprises
• Newspaper, book, periodical, and directory publishers
• T.V. and Radio Broadcasting

Hence, as we can see from the above information if you want a stable and high-paying job, then marketing might just be the field you should go for.

The post Want to carve out a career for yourself in the marketing field? Then this blog is for you! appeared first on marketingassignmenthelper.

 
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Marketing is a massive game plan in today’s digital era!

There is a vast range of industries and organizations which
do require the individual marketing strategies for obtaining profits on a large
scale basis.

So let us understand what marketing strategy is. A perfect
marketing strategy helps entrepreneurs or marketers to achieve marketing
objectives.

Marketing tactics are one of the most important strategic
actions that direct the promotion of the product or the service for
establishing specific marketing goals.

It generally focuses on what they want to accomplish for the
growth of the business and the efforts related to marketing.

 “One of the most important things in business
is self-awareness”-
Jake Kurtz.

Yes! Things have changed a lot for marketers. They have
become a lot more complicated in today’s generation than they were a long time
ago.

 They have become more
technical, more professional, more ideological and more tactical. So according
to the marketer expert Jake Kurtz, self-awareness is the most essential tactic
to uphold the integrity of the business strategies.

The aspiring young men who want to pursue marketing as a
part of higher studies should get to know about the marketing concepts along with
the technical know-how.

With the help of the perfect marketing assignment helper, they get to grasp the conceptual tactics for marketing.

So they start with the essential high-level ideas. The
content which is created usually falls into the categories of tactics.

So let us get to know about the list
for planning several strategic actions!

  • Copywriting

“A good advertisement
is one which sells the product without drawing attention to itself.”
– David
Ogilvy.

Writing an essential copy is very much crucial for achieving
and fulfilling the targets. So what is copywriting?

Copywriting is the occupation of writing a text for the
importance of advertising or other forms of marketing.

It is one of the essential tactics which help marketers,
close to achieving the desired results. Copywriters help create billboards,
brochures, jingles, magazines or newspaper advertisements and other forms of
marketing communications.

So is it creative? Oh yes! It is very much creative for
carrying out the process of marketing techniques.

In this way, this exciting process for creating
communicating delivering and exchanging ideas for the customers clients and
partners becomes ideal.

  • Blogging
    or blog marketing

So what is blog marketing? Blog marketing is the process of
reaching out to the target audience through the usage of the blog.

In the very beginning, all the entrepreneurs had a section
of the blog which was totally separated from their sites.

 We all are aware of
the fact that an informative blog improves Search Engine Optimization.

  • Content
    marketing

We know that in today’s generation, content marketing is one
of the essential elements of the marketing strategy.

In 1996, Bill Gates wrote the essay titled ‘Content is king’ which was published on
the Microsoft website.

To determine the types of marketing, content is indeed the
ideal option for delivering and exchanging ideas.

Since the coming of the television revolution, the
advertisements have sure gained a lot of confidence through the distribution of
channels.
That is why the advertisers have gained a lot of attention from the media as
they had modernized themselves to deliver the correct information and
entertainment.

These modern technologies truly enhance the content
marketers to focus groups and work with sheer enthusiasm in the bright
expectation of appealing to a large number of masses.

  • Assurance
    of the quality

To hire a perfect team for the quality assurance that spends
a suitable amount of money on all of the campaigns whether it is online or not,
we are aware of the fact that is having or possessing the skills of

Quality Assurance is a tremendous asset.

So do all these things identify the target audience and
eventually appeals to a more significant mass?

The answer is an emphatic, yes! To know the buying behavior
of the audience, all of the things as mentioned earlier are analyzed properly
before the implementation.

Let us take a critical situation that
clearly defines the target market and its evolution!

Initially, the Cadbury brand has targeted the children
within the age group of 10 years as the consumers of this age group are very
much expected to prefer chocolates rather than any kind of foods and beverages.

Eventually, the marketing process has taken the brand to
another level through the lengthy means of advertisements and marketing that
now Cadbury has emerged from the kids to the adults.

The attractive campaigns and the features have indeed
emerged the new product for the consumers who used to celebrate all kinds of
special occasions by gifting all sorts of sweets through appealing or
captivating packaging.

To create a significant image as a sweet that could target
or get connected with all sorts of masses the campaigns such as “Kuch meetha ho jaaye” and the jingles
such as ‘Kiss me…Close your eyes…”
indeed reached out to a large number of masses.

Let us reach out to
the conclusion:

All kinds of companies utilize a marketing strategy for
collaborating with their clients and customers.

The customers are made aware of the features or the
specifications of the benefits of the companies.

So to encourage the target population, the marketing
strategies are indeed productive and essential for accomplishing the desired
results.

All kinds of business owners create a perfect marketing
strategy for the expanding of their business.

As marketing is a crucial road to success so having a
comprehensive or a detailed marketing plan is highly recommendedfor
establishing the relationship between clients, partners and societies.

It seriously needs to be assessed for immediate results.

So the students do need to empathize with the marketing
assignments?

We find that all of the students are assigned with several
tasks and assignments from the universities which becomes totally difficult for
them to manage even if they want to learn and understand the subject in sheer
details.

So with the assistance of the online experts or the online
professionals, they get ultimate help in the assignments so that they are able
to score good grades in not just the assignments but also the examinations.

Through the online guidance the students understand the
analysis and the factual concept of market research as these delivering and
exchanging offerings define marketing.

In this way, they are able to grasp the planning
and plotting of the marketing strategies and the concept of marketing as a
whole such as how to deal with the product price.

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