ECOM 322: Social Media Marketing 2nd Semester (2019-2020) Discussion Question Name: ID: CRN: 21128 Mark: Out of 5 Mark level: Instructor Name: Layan BinSaleh ECOM 322: Social Media Marketing 2nd Semester (2019-2020) Discussion Question Write a report discussing the following points: 1. Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2019/20). ▪ Give the reasons behind their success? ▪ What is the added value of this marketing campaign for the company/organization? 2. Two social media marketing campaign in Saudi Arabia that failed (Last two years). ▪ Why did the social media marketing campaign fail? ▪ And what can we learn from them? Notes: ▪ For each case, provide the following information: Company Name, Campaign Name and Social media platforms used. ▪ Examples can be a profit or non-profit organization. Assignment Guidelines: ▪ This assignment is an individual assignment. ▪ All students are encouraged to use their own word. ▪ Your Assignment must include: ▪ A cover page that contains the following: Student name, Student ID and CRN ▪ A “References” section listing all sources included. And ensure that you follow the APA style in your report. ▪ A mark of zero will be given for any submission that includes copying from other resource without referencing it. ▪ Your report length should be between 500 to 700 words. ▪ Assignment must be in Word format only no PDF. ▪ Your file should be saved as Word Doc. [Example]: [Student Name] [CRN] ECOM 322 – Discussion Question.doc Submission: Type Due date Point covered Marks Final submission Week 12 All 5 marks Note: Submission will be through the Blackboard. Answer: ………