Bussiness Management with HRM
Scenario A
Coxton Civil Engineering (CCE) was founded over twenty years ago by Aaron Coxton. From small beginnings, they have grown to be a successful, mid-sized firm with hundreds of employees. For several years now they have competed for and won civil engineering work associated with a range of sizable infrastructure projects. These successes are fuelling continued growth, including the recruitment of additional staff.
You are one of their recent recruits. You have been hired as a graduate Projects Officer. This is an entry-level position into the world of commercial project management. You will be working on some significant civil engineering projects, supporting Coxton’s existing project managers and project directors. As you develop, you are expected to take on more responsibility until you are managing such projects yourself. However, a rather different project task has just been given to you…
As part of a recent review, CCE decided it was time to revisit their whole approach to marketing and branding. To date, they have identified an initial long-list of potential marketing agencies and, from these, come up with a short list of three who have been invited to make detailed pitches for the CCE work. Coxton are looking to award an initial three-year contract.
Aaron Coxton, Executive Chairman of CCE, wants to get a feel for each of these agencies – he is keen to find one which is a good fit for and will work well with Coxton. So, rather than inviting them to Coxton Head Office in Hull, it has been decided that he and the other senior colleagues involved will instead visit each agency.
You have been given the task of planning and organising the transport and accommodation details required to visit each of the three shortlisted agencies during one trip. This will provide you with an opportunity to demonstrate your existing project management skills. Further details about the requirements of this task are as follows –
- Coxton staff required are: Rita Ali, Head of Corporate Services; James Leach, Finance Director; Robert Dixon, Managing Director; and Aaron Coxton.
- Date: all three visits to take place in one trip during the week commencing Monday 25th November 2019.
- You are to arrange the transport and accommodation for this trip. The journey will begin in Hull.
- You have not been given a precise budget for this project. Instead, you are required to plan and cost two alternatives – one has been described as “mid-priced” and the other “higher-priced”… but Aaron added “don’t go mad though, we’re not paying for flashy £1000/night hotel suites”. So, please avoid budget hotels, but also avoid some of the really expensive options which are also available – the brief requires you to include a ‘higher priced’ option, not an ‘extremely high priced’ one.
- Aaron has decided that, having been away for three nights, he and his senior colleagues will all head home after the end of their final agency meeting. This means one of them travelling back to Hull, two more travelling to Brough and the fourth travelling to York.
- Arrangements have been made to see the first agency at 09.00 on Tuesday 26th November so you need to arrange travel from Hull and accommodation overnight on the 25th. The agency is based at One Canada Square, Canary Wharf, London, EH14 5DU.
- The meeting with the second agency is arranged for 11am on Wednesday 27th. Their address is 3 Forbury Place, Forbury Road, Reading, RG1 3JH. The senior team will need up to 4 hours in Reading from the start-time mentioned.
- CCE are meeting with the third agency at 10am on Thursday 28th November. Their office is located at 40 Chancery Lane, London, WC2A 1JA. It is expected that the senior team will have finished by approximately 12.30pm.
- Whilst working with agencies to create this shortlist, an employee from one of them mentioned that they would expect a client such as Coxton to benefit from a return in value of at least four times the cost of hiring the agency. The senior team are slightly sceptical about such claims. However, James did think it offered an opportunity to allow you to demonstrate another project management skill, calculating the net present value of future income. Since CCE are planning on a spend of £250,000 per year over three years, you are required to work out the net present value of the expected return on this spend. Use the four times multiple and an interest rate of 5% in your calculations.
Please remember that scenario information is provided to enable students to produce a report in which they respond effectively to the requirements set in the question. You should therefore ensure that you refer to the criteria set and the additional detail in the relevant marking guidance sheet. Both the assignment question and marking guidance sheets are available in our Module Handbook which has been posted on Canvas.
Scenario B
Area Homes is a provider of good quality affordable rental properties for families, couples and individuals who do not wish or may struggle to afford to buy a place of their own. There are approximately 5000 properties in the Area Homes portfolio at present. These are a mix of houses, (typically terraced with 2, 3 or in a small number of cases 4 bedrooms), bungalows, (with 1 or 2 bedrooms), and flats, (again with 1 or 2 bedrooms). All of these are located within the city of Hull.
You have been asked to undertake an operational review at Area Homes by their Operations Director, Elizabeth Chen (Liz). Specifically, you are to review the housing repairs system. Liz formerly worked at another Housing Organisation in northern England. She took up this post following the retirement of her predecessor last year. Liz feels that she has now established herself in the role of Operations Director. However, she also recognises that, in reality, the many pressures on her time leave few opportunities to review in any detail the operation of housing repairs at Area Homes. Liz believes that engaging a third party to undertake such a review creates opportunities for fresh thinking and independent ideas to be offered on this important part of the business. Following the search and interview process, you have been deemed as suitably skilled for this task.
Liz has confirmed that you will have the access required to complete your detailed review. (In this scenario, that means you are provided with a series of additional sheets about different aspects of the housing repair operation). She is looking for you to develop a strong evidence base meaning you need to gather and analyse a range of data using tools and techniques covered in class. The evidence base presented in your report must show how the housing repairs operation functions at present and identify opportunities for improvement. You are required to include specific recommendations and set out how each should be implemented.
Please remember that scenario information is provided to enable students to produce a report in which they respond effectively to the requirements set in the question. You should therefore ensure that you refer to the criteria set and the additional detail in the relevant marking guidance sheet. Both the assignment question and marking guidance sheets are available in our Module Handbook which has been posted on Canvas.
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