1. “Given the need to create a good news or routine announcement, such as a new procedure for filing expense

reports or conveying a holiday schedule, gather information and select relevant content to write a memo that meets the need efficiently and effectively.” How can knowledge of the direct and indirect approaches help writers write “efficiently and effectively”?

2. Writing is all about strategy. The writer needs to make a lot of decisions when developing a communication. And an incorrect decision can cause the communication to backfire. Has anyone in the class had an experience when an email was the right or wrong choice? Please explain.

 

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You have been navigating the waters at E227 Global Solutions quite nicely these past few weeks, and you are

feeling confident that you can handle any writing task that comes your way. Then, you learn of a delicate situation involving one of the company’s long-time friends and supporters.  Your writing skills are going to be tested as you are asked to craft a response refusing the request made by our corporate ally.  This is no ordinary refusal, since a valuable corporate relationship is at stake. You must approach this message with care and plan accordingly. 

View the scenario which will provide the background you need to proceed with the message.Play

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Transcript
GuidelinesTo Complete the Negative News Assignment:

1. View the negative message media piece for the scenario surrounding the formal letter you will write.
2. Complete the Week 5 Negative Message Planning Questions found in Doc Sharing. Insert your responses directly after each question.
3. Add the formal letter to a new page on the planning questionnaire, and submit as ONE Word document. (To add a new page at the end of your questionnaire, place your cursor after the last item on the questionnaire and press CONTROL and ENTER.)
4. Submit the completed planning questions and formal letter to your Dropbox by the due date/time.

A Successful Message Will Include the Following:

• The message written in the proper document format.
• Accurate and thoughtful responses to each planning question.
• Evidence the writer fully and firmly grasps the circumstances surrounding the message.
• Evidence the writer fully and firmly grasps the purpose/goals of the message, including selecting the appropriate organizational approach.
• Full and complete original text that demonstrates an awareness of audience needs in relation to the message.
• Proper use of formatting and style (e.g., bullets, headings, lists, and so forth).
• An awareness and proper use of all ten writing conventions for professional writing (as appropriate), covered in Week 2.
• Use of proper grammar, spelling, punctuation, and capitalization.

Grading Rubrics

Planning/Writing/Completing Questions	30	30	Questions in all three sections have been completed accurately and thoroughly.
Content	25	25	Content fulfills the purpose of the assignment clearly and completely; quality of information; adequate support and development; ideas work together as a unified whole; shows reader awareness; written in student’s own words
Style and Conventions	25	25	Written for intended audience; professional tone and style; employs clarity, conciseness, fluency, positive tone, you-attitude, etc.; free of grammar, spelling, punctuation, etc. errors
Structure/Organization/Format	20	20	Effective document design (e.g., headings, bulleted lists, etc.); formatted in correct business letter format; information presented in a logical arrangement using the indirect pattern of organization effectively
100	100	A quality paper will meet or exceed all of the above requirements.

 

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