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• Discuss three distinguished strategies presented in the video.

To complete the following assignment, go to this week’s Assignment link in the left navigation.
Why Your Healthcare Practice Needs a Marketing Plan

Watch the video, Why Your Healthcare Practice Needs a Marketing Plan. Write a three page paper (excluding title and reference pages) in APA format. Utilize at least two scholarly sources (in addition to the video and the course text) that were published within the past five years and that are cited according to APA guidelines as outlined in the Ashford Writing Center. Include the following content elements in your paper:
• Describe the main reasons why the healthcare practice needs a marketing plan as outlined in the video.
• Describe three necessary considerations described in the video.
• Discuss three distinguished strategies presented in the video.

• Articulate how you will apply the information in the video to your marketing plan or a marketing plan in a healthcare organization


 


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Explain, as a nurse, what advice would you give to Frank and Sarah. Support your responses with examples

Read the following case study and submit a 1- to 2-page essay in a Microsoft Word document using APA 6th edition in response to the questions.

Case Study:

Ann is a seventy-seven-year-old grandmother. She has one daughter and three grandchildren. Two years ago, she was diagnosed with moderately advanced Alzheimer’s disease, which causes her to have periods of confusion, frustration, anger, and obsessive thinking. When speaking, she is uncertain and her speech patterns are choppy. Before her mental deterioration, Ann was a woman of love, intelligence, and patience. Realizing they were getting older, she and her husband, Frank, discussed their wishes should anything happen to them. She told Frank that if there was no chance of survival, she would not want to be hooked to a breathing machine. They never got around to filling any papers.

Frank is a sweet and sensitive man. His wife’s state frightens him. Ann’s love for him has been the focus of his life for sixty years. His urgent desire for the best care for Ann shows his devotion and love. Their daughter, Sarah, is a businesswoman. She is a hard worker and a good mother. She is forty-five, successful, and intelligent. Although she loves her parents dearly, she lives ten hours away. She regrets not seeing much of them, especially recently. Frank feels his role is to take care of Ann. He has spent the past year with her, watching after her, cooking for her, cleaning the home, and witnessing her deterioration. Finally, Ann is unable to walk alone safely and he finds he must have her admitted to a long-term care facility. He calls Sarah to come and help with the arrangements. After having Ann admitted to a local nursing home, both Frank and Sarah remember the pleading look in Ann’s eyes as they walk away.

After three weeks in the nursing home, Ann starts to cough and run a fever. She is seen by doctors and diagnosed as having pneumonia. She is transferred to a local hospital, where she is given intravenous antibiotics. Although the progress of her pneumonia is halted by the antibiotics, she stops talking and refuses to eat. The physician calls Frank to insert a feeding tube. Frank calls Sarah to ask what to do. They wonder, Is a feeding tube equivalent to a breathing machine? Would it be possible to allow Ann to lie there and die of starvation? Is that murder? What would she want? What is the right thing to do? (Burkhardt & Nathaniel, 2008).

Respond to the following:

Discuss the ethical decisions you would make.
Discuss the legal decisions you would make.
Explain, as a nurse, what advice would you give to Frank and Sarah. Support your responses with examples


 


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Describe the four roles used to define advanced practice nursing and requirements of each.

Discuss the chosen specialty and include the reasons for pursuing an advanced nursing role.
Identify the role differences between the clinical and non-clinical master’s prepared advanced practice nurse.
Describe the four roles used to define advanced practice nursing and requirements of each.
Utilizing the Institute of Medicine (IOM) report: The Future of Nursing Leading Change, Advancing Health : Discuss how an advanced practice role can impact the RNs career advancement.


 


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• What benefits does a strategic management process bring to a health care organization?

Read the following: The leader of a local health care organization, Ken Janowski, has noticed other health care organizations successfully incorporating strategic management practices. Ken is considering using strategic management for his health care organization. He has hired you to research what the strategic planning development and implementation process is and to address why it helps organizations be successful.
Write a 700- to 1,050-word report of your findings in which you answer the following questions:
• What are the major components of strategic management, and why is each component needed for success?
• How are an organization’s mission and values important to strategy formulation?
• What benefits does a strategic management process bring to a health care organization?
• How does strategic management affect organizatiaonal decision making and financial performance?
o How does strategic management affect the way an organization responds to its environment?
Cite a minimum of two scholarly references to support your information.


 


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