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Provide a rationale for your decision. Discuss the impact of both the identified internal and external forces on the organization’s ability to develop a competitive strategy.

The organization can be any type of health care organization such as a hospital, nursing home, rehabilitation center, clinic, etc. As the administrator, you are faced with the challenges of declining reimbursements from insurance providers and increasing demands for patient services due to dramatic changes in the external environment. Such changes include those imposed by the Patient Protection and Affordable Care Act.
Your first step in evaluating the position of your organization will be conducting an environmental analysis. The purpose of this is to determine your organization’s ability to continue to provide quality care and remain financially solvent in the face of these challenges.
Write a six to eight (6-8) page paper in which you:
Determine two (2) specific forces in the external environment that will have the most impact on your organization. Provide a rationale for your decision. Determine two (2) specific internal factors that the organization’s leaders need to consider in preparing for the future of health care and the future of the organization. Provide a rationale for your decision. Discuss the impact of both the identified internal and external forces on the organization’s ability to develop a competitive strategy. Recommend one (1) strategy that involves the organization’s managers in implementing and maintaining the momentum of the strategic plan. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites to not qualify as academic resources.


 


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determinate whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.

Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.

2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.

3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).

4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.


 


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Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services

Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.

2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.

3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).

4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.


 


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• Discuss the necessary policies for personnel management and safety.

• Describe the process that you plan to use to conduct research, identify findings, and develop the Comprehensive Project that is due in Unit 5.
o Present a brief outline indicating how you intend to organize the project deliverable.
• Review the processes and outlines of other students, providing objective feedback that will help strengthen the effectiveness of their efforts and the quality of the finished product.

unit 5
Write a research paper concerning this scenario: You have been charged with the development of a Crisis Management Plan for the real or hypothetical health care organization that you chose earlier in this course. Your research should be based on the following criteria:
• Select a real or hypothetical crisis such as a natural disaster (hurricane, tornado, flooding, or earthquake), a catastrophic building failure, or an act of terrorism.
• Discuss resource management based on ethical approaches used during crisis management.
o Consider issues such as patient triage or current as well as incoming patients, supply, and personnel availability.
• Discuss and develop an authoritative chain of command for crisis management.
o Include such responsibilities as Incident Commander, Communications Officer, and other members of the chain of command for the incident.
• Discuss the importance and implementation of community communication, involvement, and coordination.
• Discuss the necessary policies for personnel management and safety.
o Include provisions for lock-down status and family communication abilities.


 


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