Question

Test B: 117

items 

Scales: Global self-esteem, competence, lovability, likability, self-control, personal power, moral self approval, body appearance, body functioning, identity integration, and defensive self-enhancement.

Reliablity: Test-retest for each scale ranges from .65 to .71. Coefficient alphas range on each scale from .71 to .77.

Validity: Content—based on a three-level hierarchical model of self-esteem. Convergent—correlated with the Self-Concept and Motivation Inventory r = .25 and with the Eysenck Personality Inventory r = .45. Discriminant—correlated with Hamilton Depression Inventory r = .19.

a. Given this technical information, which of the above instruments would you select?

b. What additional information would you want to have to make your decision?

 

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Question

Quick Computing currently sells 11 million

computer chips each year at a price of $31 per chip. It is about to introduce a new chip, and it forecasts annual sales of 21 million of these improved chips at a price of $39 each. However, demand for the old chip will decrease, and sales of the old chip are expected to fall to 1 million per year. The old chips cost $16 each to manufacture, and the new ones will cost $10 each. What is the proper cash flow to use to evaluate the present value of the introduction of the new chip?

 

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