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globalization

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Is globalization good or bad for your country? At a minimum, review the following websites that explain different views promoted by each interest group. Answer the question with your original thoughts on the question. Use  additional research to substantiate your answer.

  • http://news.bbc.co.uk/2/hi/in_depth/business/2007/globalisation/default.stm
  • http://www.happyplanetindex.org/data/
  • http://globalization.kof.ethz.ch
 
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Target Market and Market Segmentation

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For the final project in this course, you are tasked with launching a product and accompanying marketing campaign in the international market of your choice. You will select a specific international market in the world, excluding the United States, and a specific product, and then assess the marketing conditions in the international market in several important areas. You should select a country that you were always interested in that might be your “dream” country to work in one day.

IV. Target Market and Market Segmentation a. Justify why your product is correctly customized to the market you are selling in. Be sure to include your logo image and describe any changes you made to it. b. Justify how your product is appropriately priced for the intended target market group.  c. Justify your product placement within the specific international market.  d. Develop a promotion strategy for your product in the specific international market. Provide justification for your selected platform(s):  i. Media marketing ii. Social media iii. Print iv. Other 

V. Pricing and Budgeting: In this section, you will develop a complete marketing budget. a. Produce an overall budget for your marketing campaign, consisting of all the required budget items based on your budgeting strategy. b. Provide exact pricing for your selected promotion strategy. The prices should reflect current pricing options in the specific international market.  c. Determine whether or not the current product price covers the current marketing budget. Is your budget fiscally responsible?  d. Evaluate the impact of adjustments of the current product price to the highest-priced competitor and the lowest-priced product competitors on your budget.  

Guidelines for Submission: Milestone Three must be submitted as a 2–3 page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Included should be at least two scholarly references. All references should be cited in APA format.  

I already decided to go with India and the company I choose is Nestle. Also the product I choose is zero calorie sweetener .

 
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Case Study Analysis Rubric Guidelines

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Short Paper/Case Study Analysis Rubric Guidelines for Submission: Short papers should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to a discipline-appropriate citation method. Page-length requirements: 1–2 pages (undergraduate courses) or 2–4 pages (graduate courses). Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions. Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value Main Elements Includes all of the main elements and requirements and cites multiple examples to illustrate each element Includes most of the main elements and requirements and cites many examples to illustrate each element Includes some of the main elements and requirements Does not include any of the main elements and requirements 25 Inquiry and Analysis Provides in-depth analysis that demonstrates complete understanding of multiple concepts Provides in-depth analysis that demonstrates complete understanding of some concepts Provides in-depth analysis that demonstrates complete understanding of minimal concepts Does not provide in-depth analysis 20 Integration and Application All of the course concepts are correctly applied Most of the course concepts are correctly applied Some of the course concepts are correctly applied Does not correctly apply any of the course concepts 10 Critical Thinking Draws insightful conclusions that are thoroughly defended with evidence and examples Draws informed conclusions that are justified with evidence Draws logical conclusions, but does not defend with evidence Does not draw logical conclusions 20 Research Incorporates many scholarly resources effectively that reflect depth and breadth of research Incorporates some scholarly resources effectively that reflect depth and breadth of research Incorporates very few scholarly resources that reflect depth and breadth of research Does not incorporate scholarly resources that reflect depth and breadth of research 15 Writing (Mechanics/Citations) No errors related to organization, grammar and style, and citations Minor errors related to organization, grammar and style, and citations Some errors related to organization, grammar and style, and citations Major errors related to organization, grammar and style, and citations 10 Total 100%

 
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final project

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Choose a country (not the United States) to focus your final project on and explain your reasoning (why) you chose that countryChoose a Company – a large MNC – Multinational Corporation already doing business around the globe, but perhaps not in your chosen country, and why you chose itBriefly say what you see as the potential market

 
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