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ACC 660 Module Two Memo: Financial Health Report Guidelines and Rubric Prompt: For the Module Two discussion, you chose a publicly traded company.

ACC 660 Module Two Memo: Financial Health Report Guidelines and Rubric Prompt: For the Module Two discussion, you chose a publicly traded company and reviewed its financial statements. Use the company you chose for the discussion to complete this assignment. Imagine you are the controller of that company. Choose two ratios from each of the five measurement categories (i.e., profitability, balance sheet, growth, cash flow, performance). Perform the calculations necessary to find your company’s ratio values. Compare how your company rates in regards to the ratios of an industry top competitor. 1. How do your company’s performance ratios compare to that of the competitor? 2. Is this reason for immediate concern? 3. What can be done based on the performance ratios to improve performance? 4. Make recommendations to the CEO for any improvements. Guidelines for Submission: Your memo must be submitted as a 1- to 2-page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Include an appendix with the ratio values for the competitor you have selected for comparison. The appendix, title page, and reference page are not included in the 1- to 2-page page count. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions. Critical Elements Exemplary Proficient Needs Improvement Not Evident Value Calculation of Ratios Successfully calculates 10 ratio values for the selected company (100%) Calculates fewer than 10 ratio values for the selected company (70%) Does not calculate any ratio values for the selected company (0%) 10 Comparison of Competitor’s Performance Ratios Meets “Proficient” criteria and supports rationale with scholarly resources (100%) Provides a correct, clear, and concise rationale as to how the selected company’s ratio values compare with those of a competitor (90%) Offers a rationale as to how the selected company’s ratios compare to a competitor, but mistakes appear in the comparison or the conclusion is unclear (70%) Offers no rationale as to a comparison of the selected company with a competitor (0%) 20 Decision of What Steps Can Be Taken to Improve Performance Provides a clear and concise summary of multiple actions that can be taken to improve the performance of the company based on the ratios (100%) Provides only one course of action that can be taken to improve the performance of the company with no alternatives (90%) Provides no course of action that can be taken to improve the performance of the company (0%) 30 Recommendations Meets “Proficient” criteria and provides evidence from scholarly resources supporting the recommendation (100%) Provides a direct course of action based on the actions suggested to increase performance (90%) Selects a course of action with no rationale as to why (70%) Does not choose a course of action (0%) 30 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format (100%) Submission has no major errors related to citations, grammar, spelling, syntax, or organization (90%) Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas (70%) Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas (0%) 10 Total 100%

 
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ACC 660 Final Project Milestone One: Financial Information and Trend Analysis Prompt: You will present this milestone in th e form of a report.

ACC 660 Final Project Milestone One: Financial Information and Trend Analysis Prompt: For this assignment, you will place yourself in the role of a controller as you review the Starbucks case study and apply your knowledge and understanding of accounting principles to resolve issues and formulate recommendations. You will present this milestone in the form of a report. You will receive feedback on each milestone, with the expectation that you will make any necessary revisions and then compile the milestones together for your final project submission. For Milestone One you will analyze financial statements for Starbucks Corporation for fiscal 2010 through 2012 for financial analysis calcul ation and interpretation. You will then address linkages between financial results and operating strategy. As part of Critical Element I: Financial Indicators and Trend Analysis, you will begin by reviewing the financial statements and footnotes that are part of Starbucks’ annual report. Once you complete your review of the financial statements, you will focus on the gross profit ratio and return on assets and address the tasks in parts B and C of Critical Element I. Finally, you will perform a horizontal trend analysis to create a pro-forma financial statement. This assessment addresses the following course outcomes:  Analyze financial accounting information from transactions through financial statement preparation for reporting results to internal and external users of information  Interpret financial information in relation to a company’s mission and vision for aligning recommendations to attain strategi c goals Specifically,the following critical elementsmust be addressed in your milestone submission: I. Financial Indicators and Trend Analysis A. Analyze various ratio analyses and compare them to the financial statements and footnotes. Note any similarities or differences. B. In reviewing the gross profit ratio, 2010 and 2011 were consistent versus a slight decrease in 2012. If management is looking to increase the gross profit ratio by 4%, what changes would need to be made in the components of gross profit (i.e., how much would sales increase if prices remained the same?)? Defend your response. C. Analyze the return on assets (ROA) and discuss the advantages or disadvantages if Starbucks should expand assets by 5% but remain stable with sales. D. Perform a horizontal trend analysis on the revenue components of Starbucks’s consolidated statements of earning and develop a pro forma financial statement for the next year, noting that coffee inventory will increase by 20% and same-store sales will remain flat. Ensure all information is entered accurately. III. Interpret Financial Information Based on the case and researching Starbucks corporate philosophy: a. Summarize how Starbucks meets its mission of “creating a reservoir of trust with their customers, partners, and communities that is deeper than at any time in their history.” b. What considerationswould need to be identified in the financial statements if Starbucks carries out its commitment to hiring veterans and military spouses? Why? c. As controller, what are three challengesrelated to meeting this goal? d. Starbucks is planning to open 1,500 new stores within the next 10years. Evaluate the feasibility of opening stores in China, Brazil, and the Czech Republic. e. Rate each of the three locations with regard to prior sales history. Guidelines for Submission: Your paper must be submitted as a 2- to 4-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in APA format. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions. Critical Element Exemplary Proficient Needs Improvement Not Evident Value Case Study 1: Financial Indicators and Trend Analysis: Compare Meets “Proficient” criteria and is well qualified with concrete examples (100%) Analyzes various ratio analyses and compares them to the financial statements and footnotes, supporting the comparison with similarities and differences (90%) Analyzes various ratio analyses and compares them to the financial statements and footnotes but does not support the comparison with similarities and differences (70%) Does not analyze various ratio analyses (0%) 10 Case Study 1: Financial Indicators and Trend Analysis: Gross Profit Ratio Meets “Proficient” criteria and defense is well supported and contextualized (100%) Identifies changes that would need to be made in the components of the gross profit to increase the gross profit ratio and defends response (90%) Identifies changes that would need to be made in the components of the gross profit to increase the gross profit ratio but does not defend response (70%) Does not identify changes that would need to be made in the components of gross profit to increase the gross profit ratio (0%) 5 Case Study 1: Financial Indicators and Trend Analysis: Expand Assets Meets “Proficient” criteria and shows keen insight into the relationship between expansion of assets and sales (100%) Analyzes the ROA and discusses the advantages or disadvantages of expanding assets by 5% while remaining stable with sales (90%) Analyzes the ROA and discusses the advantages or disadvantages of expanding assets by 5% while remaining stable with sales but discussion lacks depth or detail (70%) Does not analyze the ROA (0%) 15 Case Study 1: Financial Indicators and Trend Analysis: Horizontal Trend Analysis Performs a horizontal trend analysis and develops a pro forma financial statement for the next year (100%) Performs a horizontal trend analysis and develops a pro forma financial statement for the next year but contains inaccuracies (70%) Does not perform a horizontal trend analysis(0%) 15 Case Study 1: Interpret Financial Information: Mission Meets “Proficient” criteria and summary is exceptionally clear and contextualized (100%) Summarizes how Starbucks meets its mission (90%) Summarizes how Starbucks meets its mission but summary lacks depth or detail (70%) Does not summarize how Starbucks meets its mission (0%) 5 Case Study 1: Interpret Financial Information: Considerations Meets “Proficient” criteria and justification is well supported with concrete examples (100%) Identifies considerations that would need to be addressed and justifies response (90%) Identifies considerations that would need to be addressed but does not justify response (70%) Does not identify considerations (0%) 10 Case Study 1: Interpret Financial Information: Challenges Meets “Proficient” criteria and shows keen insight into potential challenges a controller may face (100%) Identifies three challenges related to meeting the goal (90%) Identifies three challenges but they are not related to meeting the goal (70%) Does not identify challenges (0%) 10 Case Study 1: Interpret Financial Information: Feasibility Meets “Proficient” criteria and cites scholarly research to illustrate claims (100%) Evaluates the feasibility of opening stores in China, Brazil, and the Czech Republic (90%) Evaluates the feasibility of opening stores in China, Brazil, and the Czech Republic but evaluation is cursory or lacks detail (70%) Does not evaluate the feasibility of opening stores in China, Brazil, and the Czech Republic (0%) 15 Case Study 1: Interpret Financial Information: Rate Meets “Proficient” criteria and rankings are well supported and logical (100%) Rates each of the three locations with regard to the prior sales history (90%) Rates each of the three locations but does not take prior sales history into consideration (70%) Does not rate the three locations (0%) 5 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format (100%) Submission has no major errors related to citations, grammar, spelling, syntax, or organization (90%) Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas (70%) Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas (0%) 10 Total 100%

 
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ACC 660 Final Project Milestone One: Financial Information and Trend Analysis Prompt: You will present this milestone in th e form of a report.

ACC 660 Final Project Milestone One: Financial Information and Trend Analysis
Prompt: For this assignment, you will place yourself in the role of a controller as you review the Starbucks case study and apply your knowledge and
understanding of accounting principles to resolve issues and formulate recommendations. You will present this milestone in th e form of a report. You will
receive feedback on each milestone, with the expectation that you will make any necessary revisions and then compile the milestones together for your final
project submission.
For Milestone One you will analyze financial statements for Starbucks Corporation for fiscal 2010 through 2012 for financial analysis calcul ation and
interpretation. You will then address linkages between financial results and operating strategy. As part of Critical Element I: Financial Indicators and Trend
Analysis, you will begin by reviewing the financial statements and footnotes that are part of Starbucks’ annual report. Once you complete your review of the
financial statements, you will focus on the gross profit ratio and return on assets and address the tasks in parts B and C of Critical Element I. Finally, you will
perform a horizontal trend analysis to create a pro-forma financial statement.
This assessment addresses the following course outcomes: Analyze financial accounting information from transactions through financial statement preparation for reporting results to i nternal and external users
of information
Interpret financial information in relation to a company’s mission and vision for aligning recommendations to attain strategi c goals Specifically, the following critical elements must be addressed in your milestone submission:
I. Financial Indicators and Trend Analysis
A. Analyze various ratio analyses and compare them to the financial statements and footnotes. Note any similarities or differences.
B. In reviewing the gross profit ratio, 2010 and 2011 were consistent versus a slight decrease in 2012. If management is looking to increase the
gross profit ratio by 4%, what changes would need to be made in the components of gross profit (i.e., how much would sales increase if prices
remained the same?)? Defend your response.
C. Analyze the return on assets (ROA) and discuss the advantages or disadvantages if Starbucks should expand assets by 5% but remain stable with
sales.
D. Perform a horizontal trend analysis on the revenue components of Starbucks’s consolidated statements of earning and develop a pro forma
financial statement for the next year, noting that coffee inventory will increase by 20% and same-store sales will remain flat. Ensure all
information is entered accurately. III. Interpret Financial Information
Based on the case and researching Starbucks corporate philosophy:
a. Summarize how Starbucks meets its mission of “creating a reservoir of trust with their customers, partners, and communities that is deeper than
at any time in their history.” b. What considerations would need to be identified in the financial statements if Starbucks carries out its commitment to hiring veterans and
military spouses? Why?
c. As controller, what are three challenges related to meeting this goal?
d. Starbucks is planning to open 1,500 new stores within the next 10 years. Evaluate the feasibility of opening stores in China, Brazil, and the Czech
Republic.
e. Rate each of the three locations with regard to prior sales history.
Guidelines for Submission: Your paper must be submitted as a 2- to 4-page Microsoft Word document with double spacing, 12-point Times New Roman font,
one-inch margins, and at least three sources cited in APA format.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more in formation,
review these instructions.
Critical Element
Case Study 1:
Financial Indicators
and Trend Analysis:
Compare Exemplary
Meets “Proficient” criteria and
is well qualified with concrete
examples (100%) Case Study 1:
Financial Indicators
and Trend Analysis:
Gross Profit Ratio Meets “Proficient” criteria and
defense is well supported and
contextualized (100%) Case Study 1:
Financial Indicators
and Trend Analysis:
Expand Assets Meets “Proficient” criteria and
shows keen insight into the
relationship between expansion
of assets and sales (100%) Case Study 1:
Financial Indicators
and Trend Analysis:
Horizontal Trend
Analysis
Case Study 1:
Interpret Financial
Information: Mission Proficient
Analyzes various ratio analyses
and compares them to the
financial statements and
footnotes, supporting the
comparison with similarities and
differences (90%)
Identifies changes that would
need to be made in the
components of the gross profit
to increase the gross profit ratio
and defends response (90%)
Analyzes the ROA and discusses
the advantages or
disadvantages of expanding
assets by 5% while remaining
stable with sales (90%)
Performs a horizontal trend
analysis and develops a pro
forma financial statement for
the next year (100%) Meets “Proficient” criteria and
summary is exceptionally clear
and contextualized (100%) Summarizes how Starbucks
meets its mission (90%) Needs Improvement
Analyzes various ratio analyses
and compares them to the
financial statements and
footnotes but does not support
the comparison with similarities
and differences (70%)
Identifies changes that would
need to be made in the
components of the gross profit
to increase the gross profit ratio
but does not defend response
(70%)
Analyzes the ROA and discusses
the advantages or
disadvantages of expanding
assets by 5% while remaining
stable with sales but discussion
lacks depth or detail (70%)
Performs a horizontal trend
analysis and develops a pro
forma financial statement for
the next year but contains
inaccuracies (70%)
Summarizes how Starbucks
meets its mission but summary
lacks depth or detail (70%) Not Evident
Does not analyze various ratio
analyses (0%) Value
10 Does not identify changes that
would need to be made in the
components of gross profit to
increase the gross profit ratio
(0%) 5 Does not analyze the ROA (0%) 15 Does not perform a horizontal
trend analysis (0%) 15 Does not summarize how
Starbucks meets its mission
(0%) 5 Case Study 1:
Interpret Financial
Information:
Considerations
Case Study 1:
Interpret Financial
Information:
Challenges
Case Study 1:
Interpret Financial
Information:
Feasibility Meets “Proficient” criteria and
justification is well supported
with concrete examples (100%) Identifies considerations that
would need to be addressed
and justifies response (90%) Identifies considerations that
would need to be addressed but
does not justify response (70%) Does not identify considerations
(0%) 10 Meets “Proficient” criteria and
shows keen insight into
potential challenges a controller
may face (100%)
Meets “Proficient” criteria and
cites scholarly research to
illustrate claims (100%) Identifies three challenges
related to meeting the goal
(90%) Identifies three challenges but
they are not related to meeting
the goal (70%) Does not identify challenges
(0%) 10 Evaluates the feasibility of
opening stores in China, Brazil,
and the Czech Republic (90%) Does not evaluate the feasibility
of opening stores in China,
Brazil, and the Czech Republic
(0%) 15 Case Study 1:
Interpret Financial
Information: Rate Meets “Proficient” criteria and
rankings are well supported and
logical (100%) Rates each of the three
locations with regard to the
prior sales history (90%) Does not rate the three
locations (0%) 5 Articulation of
Response Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format (100%) Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
(90%) Evaluates the feasibility of
opening stores in China, Brazil,
and the Czech Republic but
evaluation is cursory or lacks
detail (70%)
Rates each of the three
locations but does not take
prior sales history into
consideration (70%)
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas (70%) Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas (0%) 10 Total 100%

 
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ACC 660 Final Project Milestone Two: Recommendations Guidelines and Rubric Prompt: You will use the financial analysis interpretations

ACC 660 Final Project Milestone Two: Recommendations Guidelines and Rubric Prompt: You will use the financial analysis interpretations and calculations from Milestone One, including feedback from your instructor, to complete Milestone Two. In this assignment, you will analyze Starbucks’s annual report to identify investment patterns and comment on the company’s financial position. You will then analyze the U.S. market to determine if it is a good decision to open an additional two locations in the Miami/Ft. Lauderdale, Florida area. This assessment addresses the following course outcomes:  Appraise decisions relating to investments, portfolio management, and acquisitions for improving the financial position of the company Case Study 1: Starbucks II. Recommendations A. Review the past three years of Starbucks’s annual reports and compare the investments, changes in portfolio management, and acquisitions and disposal of assets. What patterns do you see emerging from your review? B. Based on the review of the annual reports, are the investments improving the company’s financial position? Why or why not? C. Management is interested in determining whether it is feasible to expand U.S. operations by 50 stores. Review the current U.S. market store locations in the Miami/Ft. Lauderdale area and determine if two additional stores can be opened. What issues will need to be addressed (including but not limited to competition, population, and pricing) regarding a decision to open the additional stores? D. Assume it is not feasible to open additional stores in Miami/Ft. Lauderdale. What other Florida metropolitan area would you recommend to management? Why? Guidelines for Submission: Your paper must be submitted as a 2- to 4-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in APA format. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions. Critical Element Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value Case Study 1: Recommendations: Annual Reports Meets “Proficient” criteria and uses concrete examples to substantiate claims Compares the investments, changes in portfolio management, and acquisitions and disposal of assets and discusses emerging patterns Compares the investments, changes in portfolio management, and acquisitions and disposal of assets but does not discuss emerging patterns Does not compare the investments, changes in portfolio management, and acquisitions and disposal of assets 25 Case Study 1: Recommendations: Improving Meets “Proficient” criteria and uses concrete examples to substantiate claims Assesses whether or not the investments are improving the company’s financial position based on the review of the annual reports Assesses whether or not the investments are improving the company’s financial position but does not base this on the review of the annual reports Does not assess whether or not the investments are improving the company’s financial position 25 Case Study 1: Recommendations: Expand Meets “Proficient” criteria and offers possible solutions for the issues identified Determines if two stores can be opened and describes issues regarding decision to open additional stores Determines if two stores can be opened but does not describe issues regarding decision to open additional stores Does not determine if two stores can be opened 20 Case Study 1: Recommendations: Recommend Meets “Proficient” criteria and recommendation is well supported with concrete evidence Recommends an alternative Florida metropolitan area in which to open additional stores and defends decision Recommends an alternative Florida metropolitan area in which to open additional stores but does not defend decision Does not recommend an alternative Florida metropolitan area to open additional stores 20 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Total 100%

 
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