Q: Edit the extraneous material and produce a clear and concise version of each argument. Insert any implicit assumptions, and indicate any sub-conclusions.

Argument: We should not extend the status of the family to same sex-couples. There are two reasons for this. First, not all discrimination is bad. It is not wrong to discriminate in favour of what is good and against what is bad for our society. Secondly, on the basis of family status, it is not unfair to treat same-sex couples differently than a mixed-sex couple because they are objectively different.

My understanding:

C – We should not extend the status of the family to same-sex couples.

SC – Not all discrimination is bad.

P1 – It is not wrong to discriminate in favour of what is good and against what is bad for our society.

P2 – It is not unfair to treat same-sex couples differently than a mixed-sex couple because they are objectively different.

I’m failing to understand the implicit assumption (if there even is one), and if it is connected in some way with the other premises.

 

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Assignment Objectives

Formulate and implement business-level corporate and global strategies.

Compose, prepare and recommend strategies to achieve and sustain a competitive market profile.

Demonstrate the ability to analyze emerging global marketplace for potential growth and opportunity.

Appraise cultural issues to avoid pitfalls and manage international projects successfully.

Deliverable Length: 7–10 pages

Key Assignment

Your work on your strategic global marketing plan is complete. You now have a plan that will implement, manage, and support a global strategy, but it is far from organized. You e-mail Deborah to inform her that you are almost ready and that the initial planning is complete. A little while later, the phone rings and you see Deborah’s name on the caller ID.

“Hi, Deborah. What’s up?” you ask.

“I’d like you to present to the advisory board next week,” Deborah says. “They are very curious about your findings and would like to know if globalization is a good opportunity for the company. The board wants to finalize their strategic plan, and this may be a key part of it.”

After you hang up, you begin thinking through the different items that you will need to cover.

As you finalize the marketing plan, complete the following:

• Is globalization a good move for the company?
• What is your rationale behind this decision?
• What geographic location should be a target for global expansion?
• What background information can you provide to support this decision?
• How will this decision support the overall goal of growth and expansion?
• How would you refute someone with the opposing perspective?

 

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