chapter 12 case study

1. What are the key problems with the brainstorming done by The Paper Clip Company’s managers? Why did those problems occur? What should the vice president have done differently to set up the brainstorming session? What were the managers doing wrong?

1. Other than oral brainstorming, what are some alternative techniques that could be used to generate ideas?

1. Based on the principles of group and team creativity presented on pages 307-309, what could be done, regardless of the specific technique used, to develop a creative group climate?

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