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CHOOSE A HEALTHCARE FACILITY Examples: • Acute care (hospitals), Project 2: SWOT ANALYSIS OF YOUR FACILITY • Strength – unique strength of your services as compared to others • Weakness – deficiencies of your services compared to others • Opportunities – areas in which your business can succeed • Threats – competition for similar businesses Project 3: SERVICES OFFERED AT THIS FACILITY Medical services to be rendered based on the type of facility: • Strategic Planning – long-term goals; where you want to be in 5-10 years from now • Tactical Planning – steps to achieve strategic goals; how should it be done

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Project 1: CHOOSE A HEALTHCARE FACILITY Examples: • Acute care (hospitals), Project 2: SWOT ANALYSIS OF YOUR FACILITY • Strength – unique strength of your services as compared to others • Weakness – deficiencies of your services compared to others • Opportunities – areas in which your business can succeed • Threats – competition for similar businesses Project 3: SERVICES OFFERED AT THIS FACILITY Medical services to be rendered based on the type of facility: • Strategic Planning – long-term goals; where you want to be in 5-10 years from now • Tactical Planning – steps to achieve strategic goals; how should it be done • Resource planning – manpower and material resources needed for the project • Operational planning – step-by-step implementation on daily, weekly, or monthly basis; use Gantt Chart to schedule tasks and track progress Project 4: PRODUCT, PLACING, PEOPLE, PRICING and PROCEDURE OF THIS FACILITY • PLACING (Site of Operation) o Target markets, customers, demographics o Central place (head office) o Stateline centers (sites) • PRICING o Competitive with market o Cost + profit = price • PEOPLE o Type of personnel and their qualifications – doctors, nurses (RN, NP) , nursing aids, Physician assistants, administrative staff (management, reception, billing) • PROCEDURES AND POLICIES Project 5: PROMOTION AND ADVERTISING • Advertisement: Identify how the below will be used in the campaign o Print media – newspapers, magazines, brochures, fliers o Electronic media – TV, radio, Internet/web o Outdoor media – roadside hoardings, billboards, neon signs o Promotional programs – discounts, packaged services o Customer relations – procedural, pre- and post-procedural Project Write-up • Project length: 10-12 pages excluding title page and reference page • Font: 12 point Times New Roman, double-spaced • Margins: 1” all sides • Style: APA (American Psychological Association). Booklet available in the library and on the MCNY website. PowerPoint slides (6-10 slides) presentation.

The post CHOOSE A HEALTHCARE FACILITY Examples: • Acute care (hospitals), Project 2: SWOT ANALYSIS OF YOUR FACILITY • Strength – unique strength of your services as compared to others • Weakness – deficiencies of your services compared to others • Opportunities – areas in which your business can succeed • Threats – competition for similar businesses Project 3: SERVICES OFFERED AT THIS FACILITY Medical services to be rendered based on the type of facility: • Strategic Planning – long-term goals; where you want to be in 5-10 years from now • Tactical Planning – steps to achieve strategic goals; how should it be done appeared first on Academicheroes.com.

 
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