Question

Communication within business is of great importance.

One of many reasons why is because it helps the business perform its functions better by integrating all actions within the organization, including those of managers, employees, and external parties such as suppliers and retailers. What are the four communication flows associated with business? What are some examples of how these flows are used for communication? Provide examples from personal experience, if possible. Why are clarity and certainty necessary to each flow’s proper function?

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