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comprehensive set of benefit statements

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Question

The purpose of detailing the topics below, relative to the project company that you’ve selected, is to render

a comprehensive set of benefit statements that may be made during a presentation or a discussion with a prospective customer.  It is not a “marketing report” with a detailed explanation of the topic; rather, it is intended to produce a benefit statement…which is what you will do at the end of each topic, for all drafts.  The sum of the benefit statements over the 4 drafts will comprise a benefit summary statement that you will dynamically use during a company presentation.

If a topic is not applicable, simply state “N/A”.  Here is an example of detail pertaining to the topic, followed by (in red or blue) a benefit statement:

  • No. Of Employees – Trek bicycles employs more than 1,800 men & women in four US locations, along with numerous distribution centers worldwide. 

In today’s US economy, Trek contributes to employment…quality products Made in the USA still matters, doesn’t it?

  • Principle locations – Located centrally in the Midwest, Aims Power Systems supports its electrical contractor partners, end users,  & electrical utility customers through comprehensive field & inside engineering services.

No offshore, multiple language call centers to try to figure out, Aims supports all of your needs with domestic, English speaking engineers that know & understand the problems that you face.  We speak your language…English, & solar technology!  That’s important to you, isn’t it?

These are examples to follow as you work through the 4 drafts of the sales plan.  The facts are important; the applied implication to the customer is what professional selling is all about.

  • PROJECT Company DRAFT 1
    • Public or privately traded
    • History
    • Financial Overview (past 3 years) as an addendum
    • Annual sales (summary here, detail in addendum)
    • Growth, Mature or Decline Stage
    • No. Of Employees
    • Principle locations
    • Core Competencies
    • SWOT Analysis
    • Markets or Industries served

 ATTACHMENT PREVIEW Download attachmentBUSI 431SALESPLANPROJECT- DRAFT1 GRADINGRUBRICCriteriaPoints PossiblePointsEarnedOverview0 to 25 pointsSubmits comprehensive, well organized companyoverview.Analysis0 to 20 pointsSubmits comprehensive, well organized market andindustry analysisMechanics0 to 5 pointsFormats with headings/subheadings, grammar, andspelling.TotalInstructor’s Comments:

 
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