Consumer Behavior

http://online.wsj.com/article/0,,SB110651122735733387,00.html

Based on this article please answer based on article 

1) why are company objectives important in guiding market strategy ? 

2) how do resources of a company affect the search of opportunities?

3)why could an american firm looking to do business in a foreign country get into trouble if they ignor the political and legal contraints of the country ? 

4) how imortant is it to understand the population trends when planning strategies ?

5) how should a company go about evaluating potential opportunites 

Need by : 10 pm NY time