Core-Competency-and-Sustainable-Competitive-Advantage

Marketing plan for an app which offers multi services similar to Uber/Lyft exclusively for senior citizens .

Picking up and dropping off according to their needs (airport /Doctor visits/Restaurant etc).

1. Company description

2.Vision and Mission Statement

3.Core Competency and Sustainable Competitive Advantage

4.SWOT Analysis

5.Industry Analysis

6. competitor Analysis

In APA format .

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