Develop an overview for a comprehensive marketing strategy for the company and its product. Be specific in

defining the product, place, price, and promotion aspects.

DAPAT Pharmaceuticals –

DAPAT, based in Nashville, Tennessee, is a small manufacturer of external analgesics (pain relievers). Its main product, called Dr.’s Cream, faced this marketing challenge: In competition with much larger makers of over-the-counter remedies (such as Ben Gay), it had to find some ways to attract customers despite having only a small advertising budget.

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