Discuss the implications of the growth of smartphones to Australian organisations using social

Topic-7

1 Discuss the implications of the growth of smartphones to Australian organisations using social

networking to promote and market their business.

2. Research and discuss the features of mobile only social networking services. What can organisations

learn from the shutdown of mobile only social networking services such as Windows Live Spaces?

3. Why are researchers predicting new social networks will be “mobile-first”?

4. Refer to the recommended reading for this week, available in moodle (Turban, Bolloju & Liang, 2014).

Discuss the perceived benefits and limitations of s-commerce.

5. Describe social mobile commerce.

6. What is over the top (OTT)? Gives some examples of OTT services.

7. If mobile is “the now” why is mobile social commerce lagging behind mobile usage?

8. Discuss emerging trends in mobile social media e.g. mobile wearable devices