Question

Exercise 3B Develop an EFE Matrix for Hershey CompanyStep 1: Join with two other students in class, and

jointly prepare an EFE matrix for Hershey. refer to the cohesion case (p.26) and to exercise  1b (p.35), if necessary, to identify external opportunities and threats. make sure the factors you include are both specific and actionable.use the online sources listed in table 3-8. be sure not to include strategies as opportunities, but do include as many monetary amounts, percentages, numbers, and ratios as possible.

Textbook: David & David, Strategic Management: A Competitive Advantage Approach 16th Edition

There must be citations for every answer

Thank you 

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