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Harris Corporation Marketing Strategies

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Module 8 Signature Assignment A Review of Harris Corporation Marketing Strategies The signature assignment for this course is a five (5) to eight (8) page paper with cited research on the organization you selected in module one. In this paper, you should apply the concepts we have learned during the past 8 modules. The essay should start with a brief discussion of what marketing is then a thesis statement (purpose of writing the paper and what you plan to discuss throughout the paper). Make sure you also compare (benchmark) your company with another like company in the industry, e.g., Wal-Mart vs. K-Mart. Your paper should include the following (make these your headings): Introduction–quick overview of the company and a paragraph or two summing up what you did for the case assignment The company′s segmentation, targeting, and positioning (who are they targeting and what is their brand positioning?) The company′s marketing distribution channels The company′s advertising and sales promotion The company′s use of social media marketing Any trends (directions) the company anticipates going in the future. Your overall thoughts about the company′s marketing strategies based upon what you learned in the past 8 modules Condensed SWOT analysis Your recommendations Conclusion (No more than 2 paragraphs; review what YOU stated you write about in the introduction, make sure you wrote about it, and provide a summary with a line or two of your thoughts) Writing expectations include competency in the following: Double-spaced with 1-inch margins, 12-point and Times New Roman font. Cover Page and References Page. Proofread for spelling and grammar mistakes. Although APA style is not graded, try to use it in your paper You must cite all texts used, including page numbers to avoid plagiarism. Focus and Organization Thesis Statement & Conclusion You should use a minimum of 4-6 academic sources in support of your Signature Assignment.

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