I need help writing e a Product or Service Need Worksheet
Product or Service Need Worksheet
| FACTOR | ASPECTS | COMPETITIVE CAPABILITIES | NEW PRODUCT IDEA CAPABILITY |
| Type of Need -Continuing need -Declining need -Emerging need -Future need | |||
| Timing of Need -Duration of need -Frequency of need -Demand cycle -Position in the cycle | |||
| Competing Ways to Satisfy Need -Doing without -Using present way -Modifying present way | |||
| Perceived Benefits/Risks -Utility to customer -Appeal characteristics -Customer tastes and preferences -Buying motives -Consumption habits | |||
| Price versus Performance Features -Price/quantity relationship -Demand elasticity -Stability of price -Stability of market | |||
| Market Size & Potential -Market growth -Market trends -Market development requirements -Threats to market | |||
| Availability of Customer Funds -General economic conditions -Economic trends -Customer income -Financing opportunities |
Source: Hirsch, R.,
International Entrepreneurship, 2010.
Product or Service Value Worksheet
| FACTOR | COST (IN $) |
| Cash Outflow -R&D costs -Marketing costs -Capital equipment costs -Other costs | |
| Cash Inflow -Sales of new product -Effect on additional sales of existing products -Salvageable value | |
| Net Cash Flow -Maximum exposure -Time to maximum exposure -Duration of exposure -Total investment -Maximum net cash in a single year | |
| Profit -Profit from new product -Profit affecting additional sales of existing products -Fraction of total company profit | |
| Relative Return -Return on shareholder equity (ROE) | |
| Return on Investment (ROI) -Cost of capital -Present value (PV) -Discounted cash flow (DCF) -Return on assets employed (ROA) -Return on sales | |
| Compared to Other Investments -Compared to other product opportunities -Compared to other investment opportunities |
Source: Hirsch, R., International Entrepreneurship, 2010.
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