IMC PLAN – media strategy

 Integrated Marketing Communication Here is the group report: do not need instruction or other things just do this part: Media strategy 3 parts: Media schedule – reflects a timeline when certain activities (tactics) will be programmed throughout the Campaign – Evaluation and control measures – this explains how and when you will measure the success of your planned activities. – Budget allocation–Given that this project will mostly use the University’s own digital resources to target OUA students, the costs will likely be minimal. However, you are free to think outside the box and propose funding for initiatives which you think would better achieve the objective.

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