In this assignment you will create a Positioning Statement and Motto for one (1) of the following brands: Jeep Cherokee Google or Amazon.com. 2
In this assignment you will create a Positioning Statement and Motto for one (1) of the following brands: Jeep Cherokee GoogleorAmazon.com. Select only one (1) brand. Use the information listed as well as your own research to assess the brand by completing the provided template. At the end of the template be sure to develop what you believe would be a new or better positioning statement and motto for the brand.
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