Infineon Raceway Case Study

You are charged with seeking significant new revenue opportunities for Infineon Raceway (Sears Point
Raceway) relating to the next two to five years. What are the three most attractive possibilities? Support your
choices with reasoning and evidence.
Current sponsors can also be a source of new revenue and as mentioned in the lecture, retaining those
sponsors is easier than finding new ones. With that in mind, choose one company that is an official track
sponsor (see Exhibit 7 in the Case Study)
A. What are the most important elements that this company should incorporate into its sponsorship package?
B. What can the track do to retain this sponsor?
Name one company that is not a current sponsor that you would pursue as a potential sponsor:
A. What are the most important selling points for this company?
B. What benefits of track sponsorship would you promote for this company?

Sample Solution

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