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Innovative Ideas

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Innovative ideas are often dismissed and/or overlooked by existing players in the marketplace and can eventually replace the status quo. Identify a product that the mainstream overlooked and ultimately totally disrupted the marketplace.

Write a 3-4 page paper describing:
1) the market before the innovation was introduced
2) the unmet needs of existing products that drove the innovation
3) your assessment as to why existing players ignored or missed that unmet need
4) the product that disrupted the market

 
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