Interest (I)Balance of emotional and logical appeals? Or not?Which logical appeal used? (ethos, pathos, logos, kairos)Any logical flaws?Does website anticipate objections? Any Analysis of competition?How does website build desire? (D)How does the website ask viewers to take action? (A)
Question:Amazon website analysisAttention (A)
Interest (I)Balance of emotional and logical appeals? Or not?Which logical appeal used? (ethos, pathos, logos, kairos)Any logical flaws?Does website anticipate objections? Any Analysis of competition?How does website build desire? (D)How does the website ask viewers to take action? (A)
A few things to keep in mind when writing your analysis:
Summarizing or merely describing the website is not analysis. Instead your analysis should seek to explain the effect and impact of different tactics utilized by the company in the website on the audience.
Your discussion should be fully developed – and should be addressing an audience that might not be familiar with the website. Do not assume that the audience has seen the website.
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